I shoot sports campaigns, event coverage, and brand content for companies and people who care about the craft. 10+ years in the sports industry before going freelance — most recently as Art Director at CUBE Bikes, one of the world's largest bike brands. Based in Cape Town since 2020, working with clients across South Africa, Europe, and beyond.
I trained in Sports Management before moving into the creative industry. Started as an Art Director, leading global photo and video productions for CUBE Bikes — one of the largest bike brands in the world — over 10+ years. The job was figuring out what reads as authentic in sports marketing versus what gets ignored, then building campaigns around that.
In 2020 I moved to Cape Town and went independent. The shift was from directing shoots to operating them — from the strategy side of the table to the camera side. The Sports Management training and the art direction years didn't go away; they just moved closer to the work.
That's the practical difference: I think about briefs the way a marketing team would, because I was that team. I'll push back when the angle isn't working, suggest deliverables you didn't ask for, and adapt while we're shooting if reality doesn't match the plan. For brands that need someone who can both think and shoot, that's the offering.
Pre-production planning, shoot day, edit, delivery — all from me. No coordinator, no team to brief, no quality drift between stages. You email one person.
I shoot both disciplines. Same visual language across stills and motion. No coordinating two creators with different style preferences. Same-day social cuts for events, full delivery in 7–14 days.
Before we shoot, I push back where the angle isn't working. On shoot day, I adapt to reality. After the shoot, I deliver fast — usually 7–14 days for full edits.
Sport is where I'm most at home — race series, kitesurfing, trail running, anything where reading the moment matters more than waiting for it. Events come next: conferences, summits, brand activations — the scale and pace of live operations is genuinely interesting work. And portraits, when the subject is a real person doing real things in their environment. I don't shoot weddings, family portraits, or studio headshots, and that's deliberate. The work I take on has to have actual stakes.
Selected editorial features and magazine publications, 2020–2026. Sports, lifestyle, and portrait work.
I cycle, surf, and run — usually badly, sometimes well. Cape Town's natural environment is one of the reasons I moved here, and using it (not just photographing it) keeps the work honest. I also read a lot of marketing books, which is probably worse than it sounds.
If you want to chat about a project — or about anything Cape Town, cycling, or sport-content related — I'm always happy to grab a coffee.
Tell me about your project — sport, event, or campaign. I'll come back with a clear scope and timeline within 24 hours