Running photographer Cape Town — 361° athlete on a palm-lined street at dawn
Sport

361° — Blue Line campaign

Running photography for 361°'s Blue Line campaign, shot across Cape Town at dawn and after dark.a

Client
361 Europe and America
Date
March 16, 2026
Tags
Running & trail running
Location
Cape Town
— The brief

361° needed running photography for their Blue Line campaign — product and athlete on the streets of Cape Town, across two very different times of day.

— The scope

— 30 edited images

— Photography only

— Cape Town city streets, dawn and after dark

— Product, action, portrait and recovery frames

— 10-day turnaround

— The approach

I shot the shoe where it runs — dawn road running through the empty city, long-exposure light trails after dark to put speed into the frame, low-angle product-in-motion, and recovery frames to close it out. Reading the stride matters here: catching the runner airborne at full extension rather than a half-second late is the difference between a strong frame and a flat one. Two lighting worlds — hard flash against the dark, soft dawn light on empty streets — out of one shoot.

— Delivered

— 30 edited images
— Product, action, portrait and recovery frames
— Dawn and after-dark looks in one set
— Delivered within 10 days

Count and turnaround are real (30 / 10 days) — nothing to fill in this time.

— Let's work together

Got a project?
Let's talk scope.

Tell me about your project — sport, event, or campaign. I'll come back with a clear scope and timeline within 24 hours

m.haas@mh-content.com
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