Rugani branded activation at the Two Oceans Marathon Expo photographed by Cape Town event photographer Marko Haas — expo floor with graffiti mural and crowd
Event

Rugani — Two Oceans Marathon Expo 2025

Two-day photo and video coverage of Rugani's activation at the Two Oceans Marathon Expo, Cape Town. 100 images, daily social reels, and a highlight video per day.

Client
Rugani
Date
April 20, 2025
Tags
Two Oceans Marathon
Location
Cape Town
— The brief

Rugani brought a full brand activation to the Two Oceans Marathon Expo — two days, a purpose-built experiential stand, product sampling, prize mechanics, and a live presenter. They needed content that could move the same day: social reels from the floor while the event was still running, and a polished highlight video to close each day. I was on site as a solo operator handling both photo and video across both days — capturing the stand at volume, the brand interactions, and the energy of a busy expo floor, then turning edits around fast enough to be useful while the event was still live.

— The scope

— Two days of on-site coverage at the Two Oceans Marathon Expo, Cape Town

— Photo: 100 final edited images across both days

— Video: social reel per day, highlight video per day

— Single operator across photo and video throughout

— The approach

The Rugani stand was built for interaction — a large graffiti mural backdrop, iced product tubs, a sampling counter, prize activations, and a live MC. The brief required coverage at two levels: wide environment shots that read as a busy, well-branded activation, and tighter people moments that showed genuine engagement rather than staged poses. I moved between the two throughout each day, prioritising the moments where the branding and the crowd landed in the same frame. For video, I structured the reel edit around the energy arc of each day — setup to peak crowd — rather than a straight product showcase.

— Delivered

— 100 final edited images delivered across two days

— Daily social reel

— ready for same-day posting

— Highlight video per day

— Full coverage of stand environment, product presentation, brand interactions, and expo floor atmosphere

— Watch
— Let's work together

Got a project?
Let's talk scope.

Tell me about your project — sport, event, or campaign. I'll come back with a clear scope and timeline within 24 hours

m.haas@mh-content.com
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