Personal branding photography — Anna Maroudas, AM Wellness

Photo-only session across multiple Cape Town locations. Three distinct looks and contexts: floral off-shoulder dress for lifestyle and personal portraits at the garden pool location; yoga activewear (blue leggings and sports bra) for movement and practice shots at the pool and garden; and a black crop top for the indoor co-working space and community/client interaction frames. Target: 60 edited images covering portraits, yoga poses, sound healing instrument shots, movement frames, and candid working moments.

The brief spanned three disciplines — coaching, yoga, and sound healing — so the shoot needed to produce three visually distinct subsets that could each stand alone on a different page of her website. At the garden pool I worked the floral dress set first while the light was soft: portraits near the stone bridge, poolside lifestyle frames, and movement shots that captured Anna's background as a dancer and teacher. The yoga set used the same water location but in activewear — standing prayer poses, wheel pose, warrior variations — shot with the pool reflection visible and the garden canopy as a natural frame. The sound healing frames (singing bowl and mallet, direct to camera) gave her something specific and recognisable to anchor that service line. The indoor co-working frames rounded out the commercial side: smiling over a table, connecting with another person — the everyday touchpoints a life coach needs on LinkedIn.

— 60 edited images across three locations and three outfit looks

— Portrait and lifestyle frames: garden pool, stone bridge, outdoor green setting

— Yoga practice shots: standing poses, wheel pose, warrior, prayer

— pool and garden

— Sound healing: singing bowl detail and portrait frames

— Indoor co-working: coaching interaction and smiling portrait frames

— Outdoor yoga class: group practice with Anna teaching

— Full set delivered for website, Instagram, and LinkedIn