Professional sports lifestyle photographer Cape Town — female athlete in activewear under concrete overpass, Green Point
Sport

Sports lifestyle photography — Simone

Personal portfolio shoot with Cape Town-based professional model Simone. Sports lifestyle across multiple Cape Town locations — studio-style concrete walls, outdoor courts, and city streets at dusk. 8

Client
Personal portfolio
Date
April 24, 2026
Tags
Personal Training, Fitness
Location
Green Point, Cape Town
— The brief

A personal portfolio project built around sports lifestyle photography in Cape Town. Working with professional model Simone across a range of locations — concrete underpasses, an outdoor sports court, and city streets at dusk — the goal was to produce a set that sits between editorial and activewear campaign work. No client brief, no product to sell. Just a clearly lit, well-directed set that shows what this kind of work looks like when it's done properly.

— The scope

— 80 images, photo only

— Single shoot day across multiple Cape Town locations

— Sports lifestyle direction: movement, stillness, and editorial portraits in one set

— Brands visible in frame: Under Armour, BURNT activewear, New Balance footwear

— No client deliverable

— built for portfolio and inbound credibility

— The approach

Three distinct location moods in one shoot. The concrete underpass gave controlled, directional light and a clean architectural backdrop for full-body and movement shots. The outdoor court brought natural Cape Town sunlight — hard shadows, blue sky, a different energy. The city street at dusk added a lifestyle layer: headphones, a jacket, bokeh from streetlights.

Direction shifted between active movement — jumping, running, stretching — and deliberate stillness for portrait and editorial frames. The contrast between the two is what makes a fitness portfolio usable across different briefs.

— Delivered

— 80 final edited images across three location sets

— Mix of action, portrait, and lifestyle frames

— usable across editorial, activewear, and athlete personal branding contexts

— Full portfolio set ready for use in prospecting and inbound work

— Let's work together

Got a project?
Let's talk scope.

Tell me about your project — sport, event, or campaign. I'll come back with a clear scope and timeline within 24 hours

m.haas@mh-content.com
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